Unicef - The Balloon Girl

The Challenge

Driving donations for UNICEF has followed well-trodden paths in the video format: distressed children, celebrity appeals. So, the challenge is to capture and maintain attention in a different way. With war, famine, and the closer-to-home reality of broken families, child abandonment is in urgent need of support.

The Solution

Deciding to stand on the shoulders of giants, we used the universally familiar image of Banksy's Balloon Girl as a reference point. Telling the story of why the girl lets go of the balloon, we draw the audience in with commissioned music and a color grade that hints at Schindler's List. The piece is simple but as story-filled as any fable ever told.