Earth Hour

The Challenge

After WWF Belgium briefed us for a film to promote their annual Earth Hour event, we set ourselves a number of questions: How to present the reason to participate without sounding over-virtuous? How to look relatable on a topic that can be so remote (deforestation, biodiversity, GHG emissions, etc.)? How to make a connection with the young audience that is most willing to advocate for WWF? And, with WWF's argument that the sixty minutes should be used to DO something, not just switch off the lights, how do we provide some inspiration?

The Solution

We constructed a very accessible narrative to show young people what they could practically do when the lights are switched off at 8:30 p.m. on March 22, 2025. We chose not to lecture but to offer something lovely: Use Earth Hour as a moment to reconnect with one another, take the time to engage in simple crafts, and meditate on the wonder of nature. Both the color palette and music were selected to harmonize with the Earth. Five professional actors were cast to reflect the target audience.