Our Archetypes

Beyond Belief has developed five Archetypes, five different models for how creativity and communication, strategy and psychology, can come together to meet your goals.

Each one can powerfully present what your company stands for, what you do for customers, for your people, for the planet.

These five archetypes are proving effective in telling the story of the values in action.

1. Symbolic Drama.

A simple piece of storytelling that conveys your values in action. Abstract or realistic, heartfelt for sure. 

For an example, our film for WWF tells how Earth Hour is a moment to reconnect with each other, with nature, with what truly matters. When the lights go off, we see more.

2. Illustrative Imagery.

Content that concentrates on one aspect of your values that sums up everything about you. A derivative of the complexity. 

Watch our film for Nudie Jeans that gives voice to their world view on reuse and fast fashion. An authentic cameo.

3. Campaigning Call-to-action

Communicate a concern, a cause, that connects with what your business believes in.  Give your values a voice. Look at how simple content can make a powerful call to action in this piece we made for UNICEF fundraising.

4. Documentary Evidence.

Fly-on-the-wall footage, facts on display, direct interviews. Document a key process, person, service delivery, or decision. Tell the facts of the progress you are making. Show the true stories about the care you take.

5. Enthralling Info.

Beyond business-like. Presentation of achievements and ambitions, insights and initiatives, CAN be entertaining  and  heartfelt. With creativity we can tell the story much better than Powerpoint and dry vox pops. See how it was done for Tony’s Chocolonely.

These will be the basis of our collaboration with you, as we develop the best solution together.